OUR IMPACT
Next Chapter Site Visitors and Engagements (From Program Inception)
Total Website Visitors
Total Visits Made to Next Chapter Website
Click-to-Call
Appointments Made (no longer accepting clients; last updated 2/12/25)
Clients Enrolled (no longer accepting clients; last updated 2/12/25)
Next Chapter Site Visitors and Engagements – May 2025 (Monthly)
Website Visitors
Total Visits Made to Next Chapter Website
Click-to-Call
Appointments Made
Clients Enrolled
Social Media (Since Program Inception)
Total number
of times Next Chapter
has been viewed or mentioned on social media
Total number of people
who saw Next Chapter on social media
Total Number of Times People
who saw Next Chapter on social media engaged with or clicked on Next Chapter content
May 2025
Community Relations & Events
Creative
Newspaper Wrap
Newspaper Wrap
Newspaper Wrap
Digital and Social Banner
Digital and Social Banner
KKTV’s Display Ad Upon App Opening
Podcast Graphic
Bottles
Ponchos
First Aid Kits
Website Takeover
Outdoor
Wrapped Trucks
Total Trucks
Total Miles Driven (since beginning of campaign)
Total Impressions (since beginning of campaign)
Events
Case Study
Newspapers (April & November)
Physical Paper Distribution
The Gazette (November and April Spadeas)
25,727
Total Number of Times Next Chapter Ads were viewed on each Newspaper’s Website
The Gazette
103,400
The Pueblo Chieftain
240,000
English Broadcast TV
Number of English Video Commercials per TV Station
Spot Summary (May 2025)
KKTV - CBS
KXRM - FOX
KOAA - NBC
KRDO - ABC
QRDO - Heroes & Icons 13.3
English Video Commercials
English Streaming TV
Total Number of Times Next Chapter English Video Commercials were Streamed
%
On average how much of Next Chapter English Video Commercials were watched through to completion
Frequency
Hispanic Broadcast TV – May
Number of Spanish Video Commercials per TV Station
Hispanic Spot Summary (May 2025)
KGHB - UNIVISION
KTLO - TELEMUNDO
KVSN - UNIVISION
2024-Superbowl spot on Univision
Hispanic Video Commercials
English Radio Commercials – May
Number of English Radio Commercials Per Radio Station
Colorado Springs Radio Stations
KATC-FM - Country
KBIQ-FM - Contemporary Christian
KILO-FM - Active Rock
KKPK - Adult Contemporary
KRDO-FM - News/Talk
KVUU - Hot Adult Contemporary
KZNT-AM - News/Talk
KRXP-FM - Alternative
KKFM - Classic Rock
Pueblo Radio Stations
KIBT - Rhythmic Contemporary
KCCY-FM - Country
KVUU-FM - Hot Adult Contemporary
KKMG-FM - Top 40
KDZA-FM - Classic Hits
KPHT-FM - Classic Hits
English Radio
We've Got You 60
Not Alone 30
It's Time 30
Take a Second 30
Salute to Wellness 30
Podcast 30
Friendsgiving 30
Spanish Radio
Salute to Wellness Span 30
Search Engine Optimization (SEO)
Directory Listings Management
Monitor and make sure updates to other listings online where Next Chapter is listed.
Essential Technical Review
A review of the technical SEO factors that help Next Chapter rank on search engines like Google or BING.
Examples: Meta descriptions and meta page titles
Competitor Analysis of Organic Traffic
An analysis of where Next Chapter is compared to businesses in the same industry vertical and in the same service area.
Custom Blog Posts
Content used to bring users from search engines and other websites to Next Chapter’s website, by giving them helpful and engaging content that is optimized to show up in search engine results pages.
Google Analytics Set-Up
Set up a tool to track users and their activity on the Next Chapter website.
Google Analytics including: pages visited. where the user came from, and conversions completed by the user
Website Traffic Reports
A report that details how users interact with the Next Chapter website
Including: most visited pages, traffic volume to the Next Chapter website, and conversions completed
Keyword Ranking Reports
A report that details the search words that a user searches with to find Next Chapter, and ranks them from most to least popular
Competitor Comparison Reports
A report that details how Next Chapter compares to its competition.
Google, Bing, and Apple Maps Management
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The Next Chapter: Building Family Connections After Military Life
After leaving the military, Veterans sometimes need to reconnect with their families and friends, finding their way back home after years in the military. And the best way to do that is to spend time together – to find that solid ground and build on relationships. It...
Veteran Mental Health: Processing PTSD
Anger. Withdrawal. Taking too many risks. Alcohol or drug abuse. Flashbacks. After years of war, Veterans can find themselves dealing with stress, anxiety, or PTSD — and their families struggle to find ways to help them cope with the symptoms and stress that comes...
