OUR IMPACT
Next Chapter Site Visitors and Engagements (From Program Inception)
Total Website Visitors
Total Visits Made to Next Chapter Website
Click-to-Call
Appointments Made
Clients Enrolled
Next Chapter Site Visitors and Engagements – October 2023 (Monthly)
Website Visitors
Total Visits Made to Next Chapter Website
Click-to-Call
Appointments Made
Clients Enrolled
Social Media (October 2023)
Total number
of times Next Chapter
has been viewed or mentioned on social media
Total number of people
who saw Next Chapter on social media
Total number of times people
who saw Next Chapter on social media clicked on Next Chapter content
Community Relations & Events
Creative
Newspaper Wrap
Newspaper Wrap
Newspaper Wrap
Digital Banner
Digital Ad
KKTV’s Display Ad Upon App Opening
Bottles
Ponchos
First Aid Kits
Outdoor
Events
Case Study
Newspapers (October 2023)
Physical Paper Distribution
The Gazette (November and April Spadeas)
25,727
Total Number of Times Next Chapter Ads were viewed on each Newspaper’s Website
The Gazette
30,744
The Independent
24,425
Fountain Valley News
2,500
The Pueblo Chieftain
240,000
The Pueblo Chieftain
English Broadcast TV
Number of English Video Commercials per TV Station
Spot Summary (October 2023)
KKTV - CBS
KXRM - FOX
KOAA - NBC
KRDO - ABC
English Video Commercials
English Streaming TV (October 2023)
Total Number of Times Next Chapter English Video Commercials were Streamed
%
On Average, Next Chapter English Video Commercials were watched 99.49% of the way through
Hispanic Broadcast TV
Number of Spanish Video Commercials per TV Station
Hispanic Spot Summary (October 2023)
KGHB - UNIVISION
KTLO - TELEMUNDO
KVSN - UNIVISION
Hispanic Video Commercials
English Radio Commercials
Number of English Radio Commercials Per Radio Station
KATC-FM - Country
KBIQ-FM - Contemporary Christian
KILO-FM - Active Rock
KKFM-FM - Classic Rock
KKLI-FM - Adult Contemporary
KKMG-FM - Pop Contemporary Hits
KRXP-FM - Alternative
KZNT-AM - News/Talk
We've Got You 60
Not Alone 30
Streaming Radio
Total Number of Times Our Radio Commercial was Heard on Streaming Radio
Total Number of Actions Someone took after Listening to Our Radio Commercial
Search Engine Optimization (SEO)
Directory Listings Management
Monitor and make sure updates to other listings online where Next Chapter is listed.
Essential Technical Review
A review of the technical SEO factors that help Next Chapter rank on search engines like Google or BING.
Examples: Meta descriptions and meta page titles
Competitor Analysis of Organic Traffic
An analysis of where Next Chapter is compared to businesses in the same industry vertical and in the same service area.
Custom Blog Posts
Content used to bring users from search engines and other websites to Next Chapter’s website, by giving them helpful and engaging content that is optimized to show up in search engine results pages.
Google Analytics Set-Up
Set up a tool to track users and their activity on the Next Chapter website.
Google Analytics including: pages visited. where the user came from, and conversions completed by the user
Website Traffic Reports
A report that details how users interact with the Next Chapter website
Including: most visited pages, traffic volume to the Next Chapter website, and conversions completed
Keyword Ranking Reports
A report that details the search words that a user searches with to find Next Chapter, and ranks them from most to least popular
Competitor Comparison Reports
A report that details how Next Chapter compares to its competition.
Google, Bing, and Apple Maps Management
What is Trauma?
This month, Next Chapter wants to learn more about trauma – what it is, how to know when you are traumatized, and what the physical and emotional effects are. We sat down with Ken Curtner, Lead Clinician for Military Affairs at UC Health to learn more. What is trauma...
The ‘power to save a life’: Suicide Prevention Summit of El Paso County aims to reduce suicide by 20%
Instead of saying, “How are you” in casual passing, try saying, “It’s nice to see you.” Because 90% of people go through their day feeling unseen, said David Galvan, a Colorado Springs-based national mental health and suicide prevention trainer. Next time you come...
Five Less Obvious Suicide Warning Signs
This month, Next Chapter wants to learn more about the signs that someone may be at risk for suicide –while the conversation around suicide can sometimes be difficult, we want to understand some of the less common or hidden signs to look for. We sat down with Rodger...
