OUR IMPACT

Next Chapter Site Visitors and Engagements (From Program Inception)

Total Website Visitors

Total Visits Made to Next Chapter Website

Click-to-Call

Appointments Made (no longer accepting clients; last updated 2/12/25)

Clients Enrolled (no longer accepting clients; last updated 2/12/25)

Next Chapter Site Visitors and Engagements – August 2025 (Monthly)

Website Visitors

Total Visits Made to Next Chapter Website

Click-to-Call

Appointments Made

Clients Enrolled

Social Media (Since Program Inception)

Total number
of times Next Chapter

has been viewed or mentioned on social media

Total number of people
who saw Next Chapter on social media

Total Number of Times People
who saw Next Chapter on social media engaged with or clicked on Next Chapter content

August 2025

Facebook

FB - January 2024 Page Visits
FB - January 2024 - Page Clicks - 2,609

LinkedIn

LinkedIn - January 2024 - New Followers - Up 4
LinkedIn - January 2024 - Page Engagment - Up 4.29%

Instagram

Instagram - January 2024 - Activity Overview
Instagram - January 2024 - Impressions - 12,891

Community Relations & Events

Creative

Next Chapter Salute to Wellness graphic

Newspaper Wrap

Spadea - page 2

Newspaper Wrap

Spadea - page 2

Newspaper Wrap

Digital and Social Banner

Press_Release

Digital and Social Banner

KKTV's Display Ad Upon App Opening

KKTV’s Display Ad Upon App Opening

Press_Release

Podcast Graphic

Bottles

Bottles

PONCHO

Ponchos

First Aid Kits

First Aid Kits

Instagram Ad

Instagram

KRDO Website Takeover Display

Website Takeover

Outdoor

Templated Outdoor UCHNC Creative - Amazon pickup box with fedex and mail boxes
Billboard

Wrapped Trucks

Total Trucks

Total Miles Driven

Total Impressions

Wrapped Trucks
Wrapped Trucks
Wrapped Trucks
Wrapped Trucks
Truck Wrap - Back of Truck view

Events

Next Chapter Event pavilion<br />
Event photo of Nami Walk - Dragons
Next Chapter Event Image - panoramic view of event field

Case Study

Newspapers (April & November)

pueblo chieftan newspaper logo transparent background
pueblo chieftan newspaper logo transparent background

Physical Paper Distribution

The Gazette (November and April Spadeas)

25,727

Total Number of Times Next Chapter Ads were viewed on each Newspaper’s Website

The Gazette

103,400

The Pueblo Chieftain

240,000

English Broadcast TV

Number of English Video Commercials per TV Station

Spot Summary (August 2025)

KKTV - CBS

KXRM - FOX

KOAA - NBC

KRDO - ABC

QRDO - Heroes & Icons 13.3

English Video Commercials

English Streaming TV

Total Number of Times Next Chapter English Video Commercials were Streamed

%

On average how much of Next Chapter English Video Commercials were watched through to completion

Frequency

Hispanic Broadcast TV – August

Number of Spanish Video Commercials per TV Station

Hispanic Spot Summary (August 2025)

KGHB - UNIVISION

KTLO - TELEMUNDO

KVSN - UNIVISION

2024-Superbowl spot on Univision

Hispanic Video Commercials

English Radio Commercials – August

Number of English Radio Commercials Per Radio Station

Colorado Springs Radio Stations

KATC-FM - Country

KBIQ-FM - Contemporary Christian

KILO-FM - Active Rock

KKPK - Adult Contemporary

KRDO-FM - News/Talk

KVUU - Hot Adult Contemporary

KZNT-AM - News/Talk

KRXP-FM - Alternative

KKFM - Classic Rock

Pueblo Radio Stations

KIBT - Rhythmic Contemporary

KCCY-FM - Country

KVUU-FM - Hot Adult Contemporary

KKMG-FM - Top 40

KDZA-FM - Classic Hits

KPHT-FM - Classic Hits

English Radio

Spanish Radio

Search Engine Optimization (SEO)

Directory Listings Management

Monitor and make sure updates to other listings online where Next Chapter is listed.

Essential Technical Review

A review of the technical SEO factors that help Next Chapter rank on search engines like Google or BING.

Examples: Meta descriptions and meta page titles

Competitor Analysis of Organic Traffic

An analysis of where Next Chapter is compared to businesses in the same industry vertical and in the same service area.

Custom Blog Posts

Content used to bring users from search engines and other websites to Next Chapter’s website, by giving them helpful and engaging content that is optimized to show up in search engine results pages.

Google Analytics Set-Up

Set up a tool to track users and their activity on the Next Chapter website.

Google Analytics including: pages visited. where the user came from, and conversions completed by the user

Website Traffic Reports

A report that details how users interact with the Next Chapter website

Including: most visited pages, traffic volume to the Next Chapter website, and conversions completed

Keyword Ranking Reports

A report that details the search words that a user searches with to find Next Chapter, and ranks them from most to least popular

Competitor Comparison Reports

A report that details how Next Chapter compares to its competition.

Google, Bing, and Apple Maps Management

Google G and logo with google colors and gray<br />
Google Apple Maps logo with icon and apple logo and maps in black and color scheme
Bing logo and icon in blue and gray
Google Map - Screenshot<br />
Google Map in Mobile View with address listed.
Finding Your Next Mission

Finding Your Next Mission

Finding Your Next Mission: What are the first steps service members can take to start their journey as Veterans and find a new sense of purpose?  “Who am I?” After serving in uniform, it's easy to define ourselves by our rank, role, or mission. Yet as we transition...