OUR IMPACT
Next Chapter Site Visitors and Engagements (From Program Inception)
Total Website Visitors
Total Visits Made to Next Chapter Website
Click-to-Call
Appointments Made
Clients Enrolled
Next Chapter Site Visitors and Engagements – February 2024 (Monthly)
Website Visitors
Total Visits Made to Next Chapter Website
Click-to-Call
Appointments Made
Clients Enrolled
Social Media (Since Program Inception)
Total number
of times Next Chapter
has been viewed or mentioned on social media
Total number of people
who saw Next Chapter on social media
Total Number of Times People
who saw Next Chapter on social media engaged with or clicked on Next Chapter content
March 2024
Geofencing
Impressions
%
Click-Through Rate (Industry Benchmark – 0.10%)
Community Relations & Events
Creative
Newspaper Wrap
Newspaper Wrap
Newspaper Wrap
Digital Banner
Digital Ad
KKTV’s Display Ad Upon App Opening
Bottles
Ponchos
First Aid Kits
Website Takeover
Outdoor
Wrapped Trucks
Total Trucks
Total Miles Driven (since beginning of campaign)
Total Impressions (since beginning of campaign)
Events
Case Study
Newspapers (November 2023)
Physical Paper Distribution
The Gazette (November and April Spadeas)
25,727
Total Number of Times Next Chapter Ads were viewed on each Newspaper’s Website
The Gazette
30,744
The Independent
24,425
Fountain Valley News
2,500
The Pueblo Chieftain
240,000
The Pueblo Chieftain
English Broadcast TV
Number of English Video Commercials per TV Station
Spot Summary (March 2024)
KKTV - CBS
KXRM - FOX
KOAA - NBC
KRDO - ABC
QRDO - Heroes & Icons 13.3
English Video Commercials
English Streaming TV (March 2024)
Total Number of Times Next Chapter English Video Commercials were Streamed
%
On average how much of Next Chapter English Video Commercials were watched through to completion
Hispanic Broadcast TV
Number of Spanish Video Commercials per TV Station
Hispanic Spot Summary (March 2024)
KGHB - UNIVISION
KTLO - TELEMUNDO
KVSN - UNIVISION
Superbowl spot on Univision
Hispanic Video Commercials
English Radio Commercials
Number of English Radio Commercials Per Radio Station
Colorado Springs Radio Stations
KATC-FM - Country
KBIQ-FM - Contemporary Christian
KILO-FM - Active Rock
KKPK - Adult Contemporary
KVUU - Hot Adult Contemporary
KRXP-FM - Alternative
KZNT-AM - News/Talk
Pueblo Radio Stations
KIBT - Rhythmic Contemporary
KVUU-FM - Hot Adult Contemporary
Streaming Radio
Total Number of Times Our Radio Commercial was Heard on Streaming Radio
Total Number of Actions Someone took after Listening to Our Radio Commercial
English Radio
We've Got You 60
Not Alone 30
It's Time 30
Take a Second 30
Salute to Wellness 30
Spanish Radio
Salute to Wellness Span 30
Search Engine Optimization (SEO)
Directory Listings Management
Monitor and make sure updates to other listings online where Next Chapter is listed.
Essential Technical Review
A review of the technical SEO factors that help Next Chapter rank on search engines like Google or BING.
Examples: Meta descriptions and meta page titles
Competitor Analysis of Organic Traffic
An analysis of where Next Chapter is compared to businesses in the same industry vertical and in the same service area.
Custom Blog Posts
Content used to bring users from search engines and other websites to Next Chapter’s website, by giving them helpful and engaging content that is optimized to show up in search engine results pages.
Google Analytics Set-Up
Set up a tool to track users and their activity on the Next Chapter website.
Google Analytics including: pages visited. where the user came from, and conversions completed by the user
Website Traffic Reports
A report that details how users interact with the Next Chapter website
Including: most visited pages, traffic volume to the Next Chapter website, and conversions completed
Keyword Ranking Reports
A report that details the search words that a user searches with to find Next Chapter, and ranks them from most to least popular
Competitor Comparison Reports
A report that details how Next Chapter compares to its competition.
Google, Bing, and Apple Maps Management
Next Chapter program aims to prevent veteran suicide in El Paso County
EL PASO COUNTY — A three-year pilot program to help prevent veteran suicide in El Paso County has already helped nearly 120 local veterans. The program is called Next chapter, and it launched in July of this year. It’s thanks to a three-year grant provided by the...
Veteran families struggle with offering and accepting help
COLORADO SPRINGS, Colo. (KRDO) -- The high rate of veteran suicide in El Paso County recently led to the creation of the Next Chapter campaign, a pilot program funded by lawmakers in 2021. It is a partnership among several agencies intended to reduce the rate by...
Next Chapter program connecting veterans with critical services
COLORADO SPRINGS, Colo. (KRDO) -- Reducing the number of veteran suicides in El Paso County is the goal of a new pilot program created and funded by Colorado state lawmakers in 2021. It is called Next Chapter. “The name ‘Next Chapter’ implies that there’s more to be...
Public Relations
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